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What is the biggest mistake amateurs make in jewelry photography?
Read on to find out what the two most essential aspects of great
jewelry photography are, and how the successful jewelry photographer
manipulates these aspects to achieve dramatic and compelling jewelry
photography.
Have you heard the term candela? Yes, it has to do with light that is part of the spectrum of electromagnetic radiation
that the human eye can see. So what has candela to do with jewelry
photography? Well, everyone knows that photography is a form of art
made possible by light. Without light, there is no photography.
Understanding and controlling light have always been the most essential
aspects of great jewelry photography.
The biggest mistake amateurs make when taking pictures is expecting to
capture the same range of light on a digital back as seen by the eye.
Not so fast: the amount of light you see is a broader range than the
amount of light a digital back can capture. While the eye can see a
wide range at the same time, digital chips cannot. The difference is
that a digital chip can capture light all across the light spectrum,
but not all at the same time like your eye can. Let's examine a few lighting techniques used in digital jewelry photography.
FRONT LIGHTING
This is the simplest form of lighting for jewelry photography. It is achieved by placing the light source around the camera lens
pointing towards the jewelry to be photographed. For example, flash
units on top of cameras, ring lights, or soft boxes next to the lens.
Front lighting is flat, and is best used for illustrative purposes.
When used for jewelry photography, front light is unexciting and
sometimes causes glare from certain areas on the reflective surface
that reflects the light from opposing angles.
SIDE LIGHTING
Side lighting gives the impression of three dimensions. By illuminating
the jewelry from the side, the viewer gets the impression of depth, as
opposed to the flat, two-dimensional effect of front lighting. Side
lighting can be most effective in accentuating the surface textures of
jewelry. When using side lighting in jewelry photography one must be
careful in placing the light to avoid unwanted reflections.
AVAILABLE NATURAL LIGHT
Available natural light completely surrounds a subject. This lighting
situation is very even and already exists in an indoor or outdoor
setting without adding any artificial illumination by the jewelry
photographer. When combined with other reflective surfaces such as
silver cards, it can be an effective technique in jewelry photography
to achieve soft and pronounced edges on metals and gemstones.
DIRECT LIGHTING
Direct lighting results in high contrast, especially when it's coming
from a single source such as the Sun or a fixture equipped with a
fresnel lens. It produces high contrast captures with deep shadows and
overall drama. In jewelry photography it's mostly used in combination
with other softer light sources in order to add a certain creative
effect to the general capture. Using high contrast lighting adds impact
and accentuates jewelry textures. It can also be used to light through
diffusing surfaces such as acrylic or cloth to create softer shadows.
DIFFUSED LIGHTING
Diffused scattered light rays, produce softer light, lessen contrast,
and smooths out details in the jewelry. The resulting images tend to be
dreamy and romantic. This technique is very good for showing overall
and shadow details. It is the most widely used method in jewelry
photography.
SPOT LIGHTING
Spotlighting is a useful tool to focus attention on a certain area of
the jewelry. Direct spotlighting is very dramatic, however, in jewelry
photography most surfaces are reflective; therefore special techniques
must be applied when spotlighting to diffuse and control the
reflections and glare. The end result can yield compelling and dramatic
jewelry photography!
For more jewelry photography tips and info go to Jewelry Photography by Jewelry Photographer Avi Roth
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